Hyderabad: Icon Star Allu Arjun is currently engrossed in filming his next project with director Atlee. On his birthday, April 8, the team chose to unveil only the film’s title and first-look poster, opting to skip releasing any video content. While some fans initially felt disappointed, the strategy appears to be a calculated move.
This decision comes in the wake of recent criticism faced by Ramayana’s teaser, which drew flak for its subpar VFX. Although fans remain hopeful that the team will address these issues before the film’s release, the backlash underscored the risks associated with showcasing incomplete visuals early on.
In comparison, AA22 x A6 is still in the early stages of production, with VFX work in its nascent phase. Releasing a teaser or trailer at this stage could have potentially harmed the film’s momentum. Industry insiders believe that Atlee is wisely holding back video content until the CGI reaches a more polished stage.
Support for this approach is growing among fans, who appreciate the team’s focus on quality. Backed by Sun Pictures, the highly anticipated film stars Deepika Padukone as the female lead.